The key is in your genes. Through the use of breakthrough gene mapping technology, it is now possible to identify key groups of genes that influence ageing in the skin, and to formulate products that reset these genes to reflect a more youthful skin profile. For example, as we age, pigmentation and pore size up-regulates, whereas hydration, the production of elastin and collagen and hy- aluronic acid down regulates.

Using this science of epigenetics, we now have a totally new class of antiageing products that work at a genetic level and are changing the way we think about ageing. When genes are reset once again to their youthful activity patterns, this produces improvements in hydration, firmness, skin tone and texture, pigmentation, radiance and pore size and our faces quite literally become younger. And these changes are noticeable within days!

Unlike more intrusive anti-aging procedures, this gene technology works naturally with the body to both slow down and repair the signs of ageing. It is now possible to wind back the clock and to age younger.